Finance
From Seed Round to Exit with Lane
From standing up finance infrastructure to fundraising and M&A
Introduction
Lane is a workplace experience platform turning offices into connected communities. They already had bookkeeping covered but wanted BrightIron’s fractional Controllers to step in, level up their finance operations, streamline cash management, and provide clearer, deeper insights into their financials.
The Challenge
Lane was experiencing challenges managing its financial operations effectively as the company scaled. Key areas of concern included accurate invoicing and SaaS revenue recognition, timely and insightful financial reporting, efficient treasury management, and effective financial modeling. Additionally, Lane needed clear and comprehensive reporting to its Board and investors and strategic support during a critical M&A process.
Our Solutions
BrightIron partnered closely with Lane to address these challenges head-on. Our team took control of invoicing and SaaS revenue recognition, ensuring accuracy and compliance. Monthly financial statement reviews delivered actionable insights and optimization recommendations to Lane’s management team.
BrightIron managed Lane’s treasury function, optimizing cash flow strategically to support growth. We refined and managed Lane’s financial model, significantly enhancing the accuracy of forecasts and strategic decision-making. Regular monthly budget-versus-actual variance analyses provided transparent reporting, empowering Lane’s leadership with reliable insights.
Additionally, BrightIron prepared detailed Board and Investor reports, facilitating clear, insightful communication with stakeholders. During Lane’s important M&A phase, BrightIron provided essential financial guidance and strategic support to smoothly navigate the complexities of the transaction.
“Brightiron was with us from seed round to acquisition. An instrumental partner to have along the way.”
Clinton Robinson
Co-Founder & CEO, Lane
