Martha brings a unique blend of financial expertise and operational know-how, helping growth-stage companies make confident, data-driven decisions. She’s known for her ability to provide clear financial visibility while offering practical, grounded advice that supports day-to-day execution.
Before joining BrightIron, Martha led the finance teams at FloNetwork (acquired by DoubleClick) and Telmetrics. Since coming on board, she’s worked with a wide range of tech companies—including Joist, Clearfit, Swift Medical, and Flixel—helping them build strong financial foundations and scale with confidence.
Martha earned her Chartered Accountant designation while at Arthur Andersen and holds a Bachelor of Commerce from Queen’s University.