Finance
Navigating Partnerships and Acquisitions: BrightIron’s CFO Impact at Suretap
Fractional CFO services to help set our partner up for success
Introduction
Suretap, an early innovator in the mobile wallet space, needed experienced financial leadership to guide their team, handle investor communications, and support key strategic partnerships. BrightIron stepped in with fractional CFO services, providing Suretap the strategic finance expertise and leadership they needed to keep moving forward.
The Challenge
Suretap needed strategic financial leadership to secure critical financing, forge important strategic partnerships, and navigate an eventual M&A transaction. They required comprehensive support to establish robust internal Finance, HR, and Legal functions, as well as clear guidance for their executive team and effective communication with investors and partners.
Our Solutions
BrightIron provided strategic fractional CFO services to Suretap, successfully securing financing from joint venture partners Rogers, Bell, and Telus. Our team played a key role in negotiating and finalizing strategic partnerships, including a crucial mobile credential deal with CIBC and Points.com.
We advised Suretap throughout their M&A transaction with a mobile payment acquirer, ensuring smooth navigation of the complexities involved. BrightIron also built and led Suretap’s internal Finance, HR, and Legal functions, establishing a strong foundation for future growth.
Additionally, BrightIron provided ongoing financial leadership and oversight to Suretap’s executive team, empowering strategic decision-making and ensuring clear and effective investor communication.
