Finance
Scaling Smart: How We Supported Influitive’s Series A and Strategic Acquisitions
From standing up finance infrastructure to fundraising and M&A
Introduction
Influitive is a advocacy, community, and engagement platform for the world’s most customer-obsessed brands. BrightIron has worked with Influitive on multiple occasions – augmenting the company’s internal finance team. Over our multiple engagements with them, BrightIron has delivered both fractional Controller and fractional CFO solutions.
The Challenge
Influitive was at a pivotal growth stage, requiring robust financial planning and strategic support for its Series A funding and acquisition activities.
The company needed financial leadership and clear guidance for its executive team, assistance in structuring compensation plans, efficient management of the annual financial audit process and detailed, insightful Board and investor reporting.
Our Solutions
BrightIron developed a comprehensive financial model that successfully supported Influitive’s Series A capital raise, enabling clear strategic decision-making and investor communication. When Influitive acquired Engagio, BrightIron provided critical assistance throughout the acquisition process, ensuring smooth integration and alignment of financial operations.
Our team delivered ongoing financial leadership and oversight, empowering Influitive’s executive team with strategic financial insights and decision support. BrightIron also assisted in designing effective and competitive compensation plans, aligning incentives with company goals.
We guided Influitive’s Finance team seamlessly through its annual financial audit, ensuring compliance and minimizing disruption. Additionally, BrightIron consistently supported Influitive with clear, insightful Board and investor reporting, reinforcing trust and transparency among stakeholders.
