Finance
Seamless M&A: How BrightIron Helped Chango Successfully Transition
Supporting founders through an exit
Introduction
Chango is an advertising platform that connects marketers with their target audience through search retargeting and programmatic marketing. Chango required a Finance partner to augment their existing finance team to assist with M&A activity.
The Challenge
Chango was preparing for acquisition by Rubicon Project and required expert support to navigate the complexities of the M&A process. The executive team needed assistance in preparing comprehensive due diligence materials, robust financial diligence support, and strategic guidance throughout the entire transaction.
Our Solutions
BrightIron provided crucial support to Chango’s executive team during their acquisition by Rubicon Project. We assisted with detailed due diligence preparation, ensuring all financial information was clear, accurate, and strategically presented.
Throughout the M&A process, BrightIron delivered ongoing financial diligence support, offering insights and analysis critical to the transaction’s success.
Our comprehensive financial guidance enabled Chango to smoothly navigate the complexities of the acquisition, ensuring a seamless integration into Rubicon Project.
