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Fractional CMO

Fractional CMO

Marketing is one of the most underserved strategic areas in startups and a large part of the reason for this is that seasoned CMOs are expensive and until recently, have been hard to source. Enter our Fractional CMO offering – a service that provides clients with the strategic direction, experience and oversight of a seasoned leader but at a cost that’s attainable for growing and scaling companies. Our CMOs are well versed in B2B as well as B2C marketing, have worked across a broad range of verticals and are familiar with winning tactics that have been the backbone of SaaS, Hardware and Deep Tech companies’ Go-To-Market motions.

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When We Can Help

You Need a Marketing Plan That Targets The Right Customer Segments

How you present the value of your products (or services) and to which types of customer prospects can make the difference between success and failure.

Your Marketing Team Needs Senior Guidance and Mentorship

Whether you’ve already got a great team in place and want to elevate their status and capabilities, or need a leader to help you build the right team.

You Want to Ensure You’re Optimizing ROI of Your Marketing Spend

In today’s ever-more-demanding funding environments, founders should be looking to eliminate waste and an efficient marketing engine is an important part of the solution.

Fractional CMO

Our Solutions

With experience across multiple companies, working with multiple founders, our battle-tested CMOs bring strategic insight and financial expertise to help you scale smarter.

A Fresh Perspective for Your Leadership Team

Our CMOs marketing knowledge helps your team make better business decisions

Measurement Across Marketing Channels

Set the right metrics and measure them consistently to optimize your marketing mix

Tooling and Automation

Get the right stack and workflow processes in place to help your team do more with less

Vendor Selection and Management

Our CMOs have deep experience selecting and managing 3rd party vendors and will ensure cost and service delivery timelines are competitive

Marketing Team Oversight and Mentorship

Complement you junior or mid-level marketers with a player-coach who can set the strategy and drive high quality execution by integrating with your team

Companies We’ve Supported

How We’ve Helped Teams Succeed

BrightIron “Ate Their Own Dogfood” To Evolve Their GTM

BrightIron

Go-To-Market

Building the People Infrastructure at Phoenix

Phoenix Digital Health

HR / Finance

Scaling with Tailscale from Pre-Seed to Post-Series C

Tailscale

Finance

Ready to accelerate your business growth?

Schedule a free consultation to discuss how our fractional expertise can help your business scale efficiently

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