Nearly 10 years into supporting startups from inception to IPO, we’ve worked with countless founders and have seen hundreds of companies succeed and fail. One of the keys to success is always a company’s ability to efficiently gain traction in a given market and to then scale what’s working to cross the proverbial chasm and accelerate growth.
We define “Go To Market” (or “GTM”) as the carefully orchestrated alignment of your company’s strategy, your product mix, your sales motion and your marketing channels to reach a defined customer segment. Getting this right often makes the difference between success and failure for early stage tech companies and that’s where we can help.
We recognize that founders are often (always?) under-resourced and Go-To-Market is no exception. Until now, it’s been difficult for companies to get access to senior talent who have seen multiple winning Go-To-Market approaches applied to drive results.
Our GTM support service addresses that need, providing the hands-on guidance that helps refine your strategy, align your teams and drive accountability around commercialization. We custom tailor each engagement to the stage and team structure of your company and can help from as early as pre-product-market-fit to later stage scaling challenges.
More specifically, here are 3 ways we can help:
- Help drive clarity around your Go-To-Market strategy
We have a comprehensive methodology to help you think through GTM and successfully navigate the complexities associated with positioning, targeting and selling new products. We recognize that every company is unique so we don’t believe in just handing you a playbook – we roll up our sleeves, get to know your business and work together to create momentum.
- Create a winning sales organization
If you’ve already got revenue but don’t feel like you’re maximizing the market opportunity, we can help you identify blockers or create new strategies that overcome growth obstacles. We work hand-in-hand with your team, get to know your systems, customers and channels to recommend and implement solutions that are as unique as your challenges.
- Coach Founders or Executives to lead GTM more effectively
Founder-lead sales are a requirement of early stage companies and from speaking to founders over the years, it’s clear that they often feel like they are flying blind. Our lightest touch service offers coaching to founders or executives, providing a valuable and unbiased through partner, sounding board and advisor. In an ecosystem where “advice” can come from nearly everyone, we provide dedicated and most importantly, qualified support from founder coaches who are trained to help maximize your potential.
If any of that sounds like it could be helpful, let’s have a conversation. When it comes to GTM, we don’t pretend to have all the answers but we do have the experience and tools to help you to get there.
